Senah

Classically trained as a musician, Senah developed an early appreciation for the creative discipline that now shapes her approach to marketing.

Before the MBA, she managed Walmart Fashion client insights at Circana, handled Amazon account strategy for a consumer brand, and served as a teaching assistant for BYU Marriott's foundational business analytics course.

She brings a genuine enthusiasm for bridging analytical rigor with creative strategy, a combination that landed her a product marketing internship at Adobe. At BYU, she has been a consistent leader and a mentor to peers navigating the program.

Aidan

Originally from Canada, Aidan brings a rare combination of deep analytical thinking and front-line sales execution.

Before the BYU MBA, he spent three years at BlackBerry, first as a competitive intelligence analyst shaping award-winning strategy and influencing a $150M government contract, then as a business development rep who hit 400% of his annual quota.

A statistics background grounds his approach to problem-solving, and his passion is helping organizations drive measurable transformation.

At BYU, he's channeling that energy into corporate strategy and go-to-market work, now applying those skills as a consultant at North Highland.

Jen

A bilingual first-generation Latina, Jennifer spent five years in B2B SaaS and telecom sales across U.S. and LATAM markets before making the pivot to an MBA.

At Lucid Software, she activated underserved Spanish-speaking accounts and closed complex cross-border deals by coordinating across legal, finance, and engineering teams.

Earlier, she built Pitch59's early go-to-market motion from scratch. She came to BYU to move into product marketing and go-to-market strategy, where she can apply her instinct for customer insight and storytelling to a broader stage and is already leading marketing for the Cougar Strategy Group.

Yang

Yang brings a global perspective and a track record of driving outsized growth through data-informed marketing.

As marketing manager for a footwear company in China, he led campaigns that produced 75% year-over-year sales growth and a 50% lift in brand awareness.

Before that, he coordinated operations for 200+ live performances across 15 cities at International Broadway and built his hospitality and CRM chops at Hilton in Utah.

Fluent in English and Mandarin, Yang is known for translating complex data into actionable strategy, a skill he's now applying in his marketing strategy internship at CVS Health.